To explain what RSS is and why it has everyone so excited, let me just start out on common ground with something we already know, a traditional website. Traditionally, a website contained whatever content may have been put on it and that content may be static or may change constantly. The problem here has always been that a user had no way of knowing when or if that content had changed other than checking back periodically or being notified by someone.

Let’s face it, we live in a world where any high school kid with a semester course in “web design” (if even that much training) and a copy of Frontpage can hang out a virtual shingle calling himself (or herself) a “webmaster.” Factor WordPress into that with its five-minute install and innumerable themes and you have a job title glutted with people who don’t know the first thing about what they’re doing. An amazingly large number of otherwise intelligent business people are entrusting their entire web presence to such as these. The general public’s lack of knowledge in this area only serves to exacerbate the problem.