Your Website's Biggest Fan April 26, 2006
Posted by ptvGuy. Comments: , trackback
…Promotion of your site must begin with you…
If you don't know who your site's biggest fan is, then you're probably in the wrong line of work. Think about it. Who spends the most time viewing every single detail of every page? Who keeps up with and checks over every update? Who's right there noticing every color choice, coding change, style effect, and anything else that has to do with your site? That's right, it's you.
If you're not your own site's biggest fan… If you're not your site's strongest advocate… If you're not excited by nearly every new feature you add… Well, then, who will be? If your site doesn't thrill you, then why should it interest me or any other user? In fact, if your own site doesn't excite you, then you're probably a bigger detriment to it than a help. You're the one that has to sell this thing to its intended audience.
…Be excited when you talk about it…
Promotion of your site must begin with you, and you should start with the people you've already sold it to, the station personnel. Make announcements of new features. Get input from every department on how the website can help with their specific goals. Be excited when you talk about it, and get them excited too.
You're the site's biggest fan. Let everyone know why they should be a fan too.
Comments»
I was feeling it was wrong to be so intensely picky about the appearance of my blogsite. I thought my perfectionist bent was not to be encouraged as I spend an extraordinary amount of time deliberating over writing. So when I found myself dwelling over details and trying multiple placements I felt guilty. I long for coloured font and the ability to size text so middleaged eyes like mine can read with ease instead of the using control plus plus. I’m determined to become a control freak in charge of my the widget world. And here in one brief and concisely written article I have found absolution - it’s okay to be my blogsite’s number one cheerleader. Ahhh … I’m soo very glad I read this entry. Thanks again.
P.S. I didn’t understand the ampersand entry because I don’t code as yet and escaping ampersands frighten the hell out of me but if I can tame my widgets then perhaps I’ll be able to master them one day too, right?
Thanks, timethief. I do know about the time and trouble required to try out multiple placements. I’m always sliding stuff around the page and then trying to imagine the impact of this or that placement on a site user. My wife won’t even come look anymore when I ask her. She always says that it looks exactly the same as before, and I find myself trying to explain why it was important for me to move one tiny element from this point to this point. Now it looks like you’ve got the bug too.
But, hey, if we don’t care, who else will?
As far as escaping ampersands, that’s more of an insider geek joke for professional web developers. You’ll probably never have any reason to even think about it. I’m a truly anal coder even among other web developers. (I know the hex equivalent for my wife’s eye and hair color.) It’s just in my nature.